The natural laws of business

the long version

"In The Natural Laws of Business, Richard Koch reveals an accurate way in which managers and executives can use fundamental principles of science to anticipate and dramatically improve their chances of success. From Newtonian physics and Mendelian genetics to cutting-edge chaos theories, science explains how and why the world - induding the business world - works the way it does. Koch provides explanations of key scientific and economic theories, including their history and development. Through real-life examples and practical instructions he shows us how to successfully incorporate these natural laws into daily business decisions. For instance, drawing on four centuries of scientific progress, Koch explains how Darwin's theory of natural selection can become the key to enhancing a company's competitive advantage; how Einstein's theory of relativity can hold the secrets to improving time management; how the insights of evolutionary psychology can help managers improve their relationship with their employees; and how a Plague Theory formula can help predict the impact of technology or product innovation on your business."--BOOK JACKET.