Cases in total quality management

the long version

"Written to accompany the best-selling title, Total Quality Management, this book of cases draws together a variety of international examples from a diversity of areas. The cases are of particular value and interest as they are not taken from the usual stable of known TQM companies. A great deal of useful learning can be derived from reading about the TQM experiences of other organizations, which in this book range from a leading business school - the authors' own institution - to a large international chemical company, from a manufacturer of aircraft to a well known insurance company. Supplying a wealth of information for students on business or management studies courses to give practicality in an academic setting, or for use by directors and managers to give a comparison with their own operations, Cases in Total Quality Management will be essential for everyone interested in the application of TQM."--BOOK JACKET.