Mobile influence
por
Chuck Martin
Sobre o livro
Mobile Influence identifies the six moments in the timeline of a sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, the model gives marketers access to the tools necessary to build a new sales framework that addresses the future of the market.
Detalhes
OpenLibrary
OL19968841W
Fonte
OpenLibrary
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