Customer-Effective Web Sites

"Tomorrow's e-commerce winners will be the sites that help customers accomplish their goals better, faster and more easily. Now, Web consultant Jodie Dalgleish shows you exactly how to build sites like that - every step of the way. Dalgleish addresses every component of e-commerce success: content, navigation, applications, information architecture, visual design, technology, and more. Customer-Effective Web Sites presents 17 rock-solid rules every site must follow to attract profitable customers - and keep them."--BOOK JACKET.