Behavior Change and Public Health in the Developing World (Behavioral Medicine and Health Psychology)

the long version

"Behavior Change & Public Health in the Developing World emphasizes behavior change programs for the prevention and control of the world's biggest killers: malnutrition, respiratory infections, diarrhea, vaccine-preventable diseases, wasteful fertility, HIV/AIDS, and tobacco use. These programs are linked to theories and models that most typically frame them: health communications and social marketing, learning theory, media advocacy, and community self-control. Descriptions of programs and related literature presented in the book were selected for how well they represent the application of a theory to a specific health or disease target."--Jacket.