A War of Words in the Discourse of Trade

the long version

"A War of Words in the Discourse of Trade: The Rhetorical Constitution of Metaphor by Philip Eubanks challenges traditional accounts of metaphor and significantly expands theories of "conceptual" metaphor by examining Trade Is War as it occurs in concrete discourse.". "Although scholarly interest in metaphor as an aesthetic, linguistic, and cognitive phenomenon has long endured, Eubanks is among the first to consider metaphor in its sociohistorical role. Questioning major accounts of metaphor from Aristotle to the present, Eubanks argues that metaphor is not just influenced by but actually is constituted by its concrete operation.". "Eubanks focuses on the conceptual metaphor Trade Is War - a metaphor found wherever people discuss business and commerce - to develop his rhetorical model of metaphor. He analyzes Trade Is War as it occurs in the print news media, on television discussion shows, in academic works, in popular nonfiction and novels, in historic economic commentary, and in focus group talk."--BOOK JACKET.