Change Your Underwear Twice a Week

the long version

With simple illustrations and quaint photographs that evoke a more innocent era, Change Your Underwear Twice a Week is the first book to collect dozens of filmstrip treasures together, creating a panorama of four decades of overlooked graphic design, popular culture, and inadvertent humor. It is also a glimpse into the companies and eccentric pioneers who created these graphic gems and how they influenced several generations of American youth.--[book jacket].