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Capa de Handbook of political marketing

a novel ·

Handbook of political marketing

por

"This unique handbook brings together in one comprehensive volume the leading edge thinking of some of the foremost political consultants, marketing experts, and political scientists in the world. Scholars and political professionals from nine different countries have contributed original chapters …

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  • ● business & economics

the long version

"This unique handbook brings together in one comprehensive volume the leading edge thinking of some of the foremost political consultants, marketing experts, and political scientists in the world. Scholars and political professionals from nine different countries have contributed original chapters that provide a state of the art review of the role of marketing, both the good and the bad, in political campaigns."--BOOK JACKET.

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Margaret's verdict

""This unique handbook brings together in one comprehensive volume the leading edge thinking of some of the foremost political consultants, marketing experts, and political scientists in the world. Scholars and …"

— Margaret

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