All Aboard for Santa Fe

the long version

All Aboard for Santa Fe focuses on the Atchison, Topeka, and Santa Fe Railway Company's (AT&SF) marketing efforts to highlight Santa Fe as an ideal tourism destination. The company marketed the healthful benefits of the area's dry desert air, a strong selling point for eastern city-dwelling tuberculosis sufferers. AT&SF also joined forces with the Fred Harvey Company, owner of numerous hotels and restaurants alond the rail line, to promote Santa Fe. Together they developed materials emphasizing Santa Fe's Indian and Hispanic cultures, promoting artists from the area's art colonies, and created the Indian Detours sightseeing tours. All Aboard for Santa Fe is a comprehensive study of AT&SF's early involvement in the establishment of western tourism and the mystique of Santa Fe, New Mexico -- Book jacket.