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International business handbook
por
Informs about global trends, different regions and their consumer cultures and business customs, methods of entry and global strategies. Emphasizes new concept of global marketing.
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Informs about global trends, different regions and their consumer cultures and business customs, methods of entry and global strategies. Emphasizes new concept of global marketing.
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"Informs about global trends, different regions and their consumer cultures and business customs, methods of entry and global strategies. Emphasizes new concept of global marketing."
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