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Capa de How to manage your global reputation

a novel ·

How to manage your global reputation

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"In this comprehensive book on global public relations, long-time international practitioner Michael Morley pulls the curtain back on how PR actually works, why it makes a vital contribution to the dissemination of useful information, and how it guards corporate reputation …

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"In this comprehensive book on global public relations, long-time international practitioner Michael Morley pulls the curtain back on how PR actually works, why it makes a vital contribution to the dissemination of useful information, and how it guards corporate reputation - the crown jewel of any company."--Jacket.

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""In this comprehensive book on global public relations, long-time international practitioner Michael Morley pulls the curtain back on how PR actually works, why it makes a vital contribution to the …"

— Margaret

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