Deep in the heart of Texas

the long version

Suzette, Stephanie, and Sheri Scholz are a trio of Texas women who had a big American dream--to bask in the limelight as Dallas Cowboy Cheerleaders. Groomed for stardom and fame during their childhood days in West Texas, they became the only three sisters in the history of the organization to sport the white boots and blue middie tops in the world-famous cheerleading squad. It was a formula destined to succeed. But the dream-come-true turned into a stark reality...There was a tsarina-like taskmaster who directed the troupe. While the long hours were rewarded with the thrill of cheering for "America's Team" and electrifying audiences around the world, the pay was low and the Cheerleaders suffered treacherous bouts of self-abuse and low self-esteem. Conducted under the auspices of management promoting the image of the sexy but wholesome girl next door, the women were tailored to each fan's fantasy. While the crowds cheered, emotional and physical strain bucked the Cheerleaders' spirits. The Scholz sisters dare to tell the real story about an organization that understood America's tortured hypocrisy--the search for an ideal beauty with the sex appeal of Madonna and the gilded heart of Doris Day. They share a shocking abut true portrayal of how some of the Cheerleaders benefited from their experience while the dream turned into a nightmare for others. This is the story of the glamor and distinction of being a cheerleader in the Lone Star State, with a "behind-the-scenes" look at the adventure of being a Dallas Cowboy Cheerleader. Set against a panorama of Texas at its best during the boom times and its worst during the bust, Deep in the Heart of Texas also offers a penetrating look at the culture and society that has produced more aspiring pageant beauty queens than any other.--From jacket flap