storiet v.2

theme

voice

language

sign in
Capa de A marketer's guide to measuring ROI

a novel ·

A marketer's guide to measuring ROI

por

This comprehensive book walks you through the 10 questions you must answer to accurately and rigorously measure the ROI of hospital marketing campaigns. It covers what marketers need to know about measuring ROI, what it takes to obtain that information, …

start reading + shelf
  • ● 90% match for you
  • ● business & economics

the long version

This comprehensive book walks you through the 10 questions you must answer to accurately and rigorously measure the ROI of hospital marketing campaigns. It covers what marketers need to know about measuring ROI, what it takes to obtain that information, and what can go wrong. Case studies highlighted in the book also provide real-world examples of how other hospitals have accomplished this difficult task.

M

Margaret's verdict

"This comprehensive book walks you through the 10 questions you must answer to accurately and rigorously measure the ROI of hospital marketing campaigns. It covers what marketers need to know …"

— Margaret

highlights

what readers held onto

No highlights yet. Be the first.

discussion

what readers said

No reviews yet. Finish it; tell us what you found.