Spreading the Word

the long version

"Spreading the Word examines the ways in which easterners who traveled West during the California gold rush of 1849-51 obtained, assessed, and used information. At the beginning of the gold rush the scarcity of information about westward travel posed serious problems for potential gold seekers in the East. Though most knew the trip was dangerous and that proper preparation could mean the difference between life and death, few had any practical knowledge of the vast deserts and mountains of the West or, for that matter, of how to mine gold.". "By providing a historical context for assessing information and by viewing communication strategies as a core element of the gold rush itself, Stillson reveals a connection between media, myth, and reality in the formative years of the nation's most volatile region."--BOOK JACKET.