Everyday innovation

Innovation is the harnessing of ideas for the commercial benefit of a business, to drive future growth and profitability. A formal innovation management system brings a discipline to the process of creating ideas, picking the best of these and proceeding to develop the chosen ideas into marketable products or services. EVERYDAY INNOVATION is a no-nonsense book that sets out 10 easy steps to establishing and operating an innovation management system in your business, with a comprehensive, but easy to follow, description of each step. Real-life comments show how companies close to home approach innovation. A Glossary explains all the buzzwords and terms used in innovation management, while the final chapter presents useful contacts to help you get started.