How McDonald's got its groove back
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Sobre o livro
"How do you rejuvenate a tired brand with a world-wide franchise? McDonald's found itself fat and sclerotic. Its comeback offers lessons for leaders everywhere in focusing on what their customers really want"--Resource description page.
Detalhes
OpenLibrary
OL24270381W
Fonte
OpenLibrary
O Que a Galera Achou
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