Managing crises before they happen
Sobre o livro
"In Managing Crises Before They Happen, Ian Mitroff reveals the specific features of corporate culture that enable crises to erupt and flourish. In this book, he probes the psyche of the organization, pointing out how a mindset of "it can't happen here" eventually leads to a breakdown of the entire system. He takes on the critical issue of truth-telling ... offers practical advice and philosophical insights ... and provides a framework for controlling and containing the damage." "Managing Crises Before They Happen makes it clear that crisis management is not a separate program, but an integral part of the entire management system. It promotes the kind of big picture thinking and practical knowledge you need to sidestep the pitfalls of an increasingly crisis-ridden environment."--Jacket.
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