Dream catcher

the long version

"Five years ago, Jennifer Jansch had a dream: to start her own environmentally-friendly business -- but there was a slight problem. She didn't have a concrete idea of where to begin. Dreamcatcher is her success story of her sustainable fashion startup, Bag-all, which she launched on a shoestring budget out of her living room in two short years. Today, Bag-all retails its customized, reusable bags throughout the United States, as well as in twenty-five countries around the world. Lavishly designed and deeply personal, Dreamcatcher is a hybrid how-to business guide and inspirational book that provides an invaluable roadmap for any lay person with a passion who may not have business training. It presumes only that you begin with a dream (even if you have no idea what it looks like), and takes on the journey from there."--Publisher's description.