Visual thinking

the long version

One of the 20th century's foremost photographers and art directors reveals the variety of creative methods he employs to produce his outstanding visual images. Each of 17 chapters focuses on a particular technique, from use of strange perspective to unexpected combinations of objects. Written in a personally revealing style, and filled with anecdotes accumulated during a 40-year career in advertising and design, this book examines the fascinating process of transforming words into imagery. More than 250 illustrations, almost all in full color, provide a comprehensive overview of Henry Wolf's career: Also included are reproductions of art works that inspired his ideas and techniques. This insightful and informative look at the creative process from a very personal viewpoint will appeal to professional photographers, designers and art directors, as well as anyone who creates, or simply enjoys, interesting photographic images.--From publisher description.