Anatomy of a business plan : a step-by-step guide to starting smart, building the business, and securing your company's future

the long version

"If you want to grow your business or access financing from lenders or investors, you need a business plan that produces results. Anatomy of a Business Plan gives you a proven, step-by-step process for developing a polished, professional, and results-oriented plan. Now in its 4th edition, Anatomy of a Business Plan has been updated with the latest marketing strategies that incorporate the Web, an expanded marketing section, an explanation of financial assumptions, and the latest resources for entrepreneurs plus, Anatomy of a Business Plan is still packed with sample forms, worksheets, examples, and two fully developed business plans to help you start your own business or keep your business on the track to success."--BOOK JACKET.