The Making of a Bestseller: From Author to Reader

the long version

"The book business is built on questions that seem impossible to answer. What drives a person to write? How can a publisher determine which manuscripts will be successful books? Why do people buy (or not buy) the latest titles? What can authors, editors, publishers, and reviewers do to help a book's chances to be a best seller?" "The possible answers - and the many new questions each answer raises - make for intriguing reading in this survey of writing and publishing in America."--Jacket.