Driving renewal

"Drawing on extensive research with world-class companies, this book introduces four proven strategies for continuous renewal. You'll discover powerful ways to protect and extend your core businesses; capture new opportunities distant from them; and "bridge" these two strategies with two others to evolve towards profitable diversification." "Then, through real-world case studies from great companies around the world, you'll learn how to execute on these strategies - achieving superior growth and profitability in any business environment."--Jacket.