Strategic management for today's libraries

"Strategic management arms librarians with the ability to work proactively with external changes to achieve the library's mission. Marilyn Gell Mason outlines the different forces affecting libraries and explains how and why librarians must manage external changes just as they manage internal resources. Among the external factors are: political context, innovation, economic issues, the impact of technology, and intellectual freedom." "Mason then explains how librarians can transform external forces into positive outcomes for the library, their patrons, and themselves. She maintains strategic management can spell the difference between a positive role for libraries in their communities and a library unable to keep up with the forces affecting it."--Jacket.