/https://covers.openlibrary.org/b/id/13064744-L.jpg)
American advertising in Poland
por
"This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into …
- ● 83% match for you
the long version
"This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and destroy traditions and cultures"--Provided by publisher.
Margaret's verdict
""This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and …"
highlights
what readers held onto
No highlights yet. Be the first.
discussion
what readers said
No reviews yet. Finish it; tell us what you found.