The ethical imperative

the long version

In the Ethical Imperative, John Dalla Costa outlines the process for incorporating, teaching and reinforcing ethical principles to the direct benefit of customers, shareholders, employees and profits. Drawing from the fields of management, theology and the behavioral sciences, Dalla Costa makes clear why corporate ethics must be a fundamental component of any business. He provides a working practical model that business people can use to establish their own "Ethical Orientation" and outlines a new, forward-thinking "global ethic for the global economy" based on respect, honesty, fairness, justice and environmental responsibility. Case examples from a wide variety of industries are used to illustrate the workings of this ethical framework and help managers customize the model to serve the needs and priorities of their own business. As managers and consumers, many people are concerned about such issues as sweatshops, global warming and discrimination in the workplace, and are struggling to integrate their beliefs into their jobs, companies and purchases. The Ethical Imperative links these personal values to business performance. --From publisher's description.