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Capa de And Now a Few Words From Me

a novel ·

And Now a Few Words From Me

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"Amid his take-no-prisoners citation of ad failures, Garfield also lays out rules for good advertising - commonsense rules too often forgotten between the initial brainstorm and the final "advertrocity." And Now a Few Words from Me is a primer, a …

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  • ● business & economics

the long version

"Amid his take-no-prisoners citation of ad failures, Garfield also lays out rules for good advertising - commonsense rules too often forgotten between the initial brainstorm and the final "advertrocity." And Now a Few Words from Me is a primer, a volume of case studies, an earnest reflection, and a hilarious exercise in journalistic hell-raising. Advertising may or may not get better as a result of Garfield's book, but it will never be the same."--Jacket.

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Margaret's verdict

""Amid his take-no-prisoners citation of ad failures, Garfield also lays out rules for good advertising - commonsense rules too often forgotten between the initial brainstorm and the final "advertrocity." And …"

— Margaret

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