storiet v.2

theme

voice

language

sign in
Capa de Endorsements in Advertising

a novel ·

Endorsements in Advertising

por

"This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship …

start reading + shelf
  • ● 71% match for you
  • ● history

the long version

"This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized"--Provided by publisher.

M

Margaret's verdict

""This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. The social history of endorsement advertising is examined in terms of changing …"

— Margaret

highlights

what readers held onto

No highlights yet. Be the first.

discussion

what readers said

No reviews yet. Finish it; tell us what you found.