Profit from the core

the long version

"Ninety percent of companies worldwide failed to achieve sustained, profitable growth over the past decade. While current business wisdom calls for "new rules" for strategy and organization, a breakthrough book reveals that the answer to the growth dilemma actually lies in basic, enduring economic principles. Based on a sweeping ten-year study of more than two thousand technology, service, and product companies in a variety of industries, Profit from the Core argues that most growth strategies fail to deliver value - or even destroy it - primarily because they wrongly diversify from the core business. The authors contend that this timeless strategic precept - building market power in a well-defined core - remains the key source of competitive advantage and the most viable platform for successful expansion."--BOOK JACKET.