Strategic partnerships

the long version

"In his new book, Strategic Partnerships: An Entrepreneur's Guide to Joint Ventures and Alliances, Robert L. Wallace takes entrepreneurs step-by-step through conceiving, developing, and executing successful business partnerships. Featured throughout the book are case studies of how entrepreneurs have forged alliances and how larger companies such as Toyota, Procter & Gamble, Ford, Verizon, and Microsoft encourage and support the growth of alliances in their supply chains." "The interviews with executives or organization leaders from major corporations reveal the benefits smaller companies offer to larger organizations, including how these partnerships prove beneficial through fulfilling must-haves like supplier diversity initiatives for larger companies and assisting these companies in penetrating domestic emerging markets."--BOOK JACKET.