Survey research for public administration

The recent push toward "reinventing government" reflects an acknowledgment by politicians that citizens are thinking of themselves as consumers of government. Therefore, it has become increasingly necessary for government to respond to the needs of its "customer" by measuring citizen response to governmental initiatives. In Survey Research for Public Administration author David H. Folz clarifies the basics of survey research as they apply to public administration. This concise volume is organized around the fundamental stages of the research process: planning, design, implementation, analysis, and presentation of data. Folz fills the book with practical illustrations and does not assume an extensive background in statistics. He uses clear, jargon-free explanations of concepts and pragmatic examples that will make this volume appealing to both students and practitioners.