Print and Production Finishes for Brochures and Catalogs

the long version

"Print and Production Finishes for Brochures and Catalogs explores graphical creativity from a production and manufacturing point of view. By analyzing the best in the business across all fields of design - from high fashion to mail order - it gives readers a thorough understanding of materials, and print and production processes, revealing the skills and techniques needed to meet any requirement. From producing the latest aspirational publication to making the mundane desirable, this is an indispensable practical guide and a sourcebook for ideas."--BOOK JACKET