Europe Incorporated

the long version

"Globalization has been at the forefront of most CEOs' agendas in recent times but Gianni Montezemolo contends that they should now look first in Europe for business opportunities and threats in the short-term, rather than in the volatile economics of South America, Asia and the Middle East." "Moving away from traditional structures the author outlines a new organizational design, which divides Europe into four distinct clusters - the Northern Bees, the Atlantic Storks, the Southern Gazelles and the Eastern Bears. Using this framework, senior management will be able to develop a clear vision of how to change, expand and integrate into the new Europe."--Jacket.