Beyond Greed and Fear

the long version

"In Beyond Greed and Fear, the most authoritative guide to what really influences the decision-making process, Hersh Shefrin uses the latest psychological research to help us understand the human behavior that guides stock selection, financial services, and corporate financial strategy."--BOOK JACKET. "According to Shefrin, the financial community ignores the psychology of investing at its own peril. Beyond Greed and Fear illuminates behavioral finance for today's investor. It will help practitioners to recognize - and avoid - bias and errors in their decisions, and to modify and improve their overall investment strategy."--BOOK JACKET.