Medicine, the market and the mass media

the long version

"This collection opens up the postwar history of public health to sustained research-based, historical scrutiny. Medicine, the Market and the Mass Media examines the development of a new view of 'the health of the public' and the influences that shaped it in the postwar years. The book looks at the dual legacy of social medicine through health services and health promotion, and analyses the role of the mass media along with the connections between public health and industry. These essays take a broad perspective examining developments in Western Europe, and the relationships between Europe and the USA."--Jacket.