Why TV is not our fault

the long version

"This book dispels the myth that the television industry is just giving viewers the programming they want to see and, thus, that we as viewers are responsible for the existence of shoes like Fear Factor and yet another Survivor. In fact, Eileen Meehan explains, viewers exert no demand in the market for ratings, advertising slots, program production, or telecasting. She also counters the idea that TV programs reflect our culture directly. Introducing us to the political economy of television, Meehan covers programming, corporate strategies, advertising, the misnomer of "competition" among networks, and organizations that seek more industry accountability. She tells us why TV isn't our fault - and who's really to blame."--Jacket.