Language and communication

the long version

"Language and Communication: A Cross-Cultural Encyclopedia presents an exploration of how Western and non-Western traditions influence one another. In this illustrated, A-to-Z volume, readers will discover the sociocultural rules governing the use of language. Complete with cross-references and bibliographic citations, the entries in this volume, by examining how people from different cultural backgrounds rely on traditional and emerging cultural rules for social interaction, will lead readers to a greater sensitivity to many of the communication barriers that exist in the modern world."--Jacket.