Smile Southern California, you're the center of the universe

the long version

"Thirty-five years ago, a billboard announced to the world: 'Smile Los Angeles! You're the Center of the Universe.' Hyperbolic at the time, today, this exaggeration comes close to reality. While Southern California is not at the literal center of the universe, it is nevertheless an eye-popping illustration of our globalizing world." "In this book, James Flanigan provocatively distills his experiences with and knowledge of the region, arguing that Southern California is an economic model for the United States and the world. With clarity and precision, Flanigan examines numerous pillars of the region's growth, including dynamic entrepreneurship; the rapid growth of international trade; the harnessing and development of new technologies; and the evolution of the entertainment industry." "Throughout the book, Flanigan weaves in numerous interviews that bring to life the economic forces that he describes. Most valuable are the stories that he shares of businesspeople who demonstrate where our economy stands and where it is heading. Smile Southern California offers an insider's view on Southern California, valuable insights for readers with an eye on the economy, and an exciting story full of real people and triumphs!"--Jacket.