The polar bear strategy

"In this entertaining and enlightening look at risk in the modern age, author John F. Ross argues that the burgeoning science of risk assessment has given us powerful new tools for coping in a complex world, if only we could speak the language. Ross examines the building blocks of this new language and helps us identify and relinquish long-held, often pre-set, biological and psychological responses to risk.". "The Polar Bear Strategy is a primer for living safely in the twenty-first century, because it gives us concrete steps for effectively managing risk, fighting fear and confusion, and regaining control over our lives."--BOOK JACKET.