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Co-Opetition
Sobre o livro
A business manual which applies Game Theory to business strategy, examines the classic paradox between competition and co-operation, and explains why they are in fact complementary. Companies profiled include Coca-Cola, Pepsi Cola, Nutrasweet, Nintendo and General Motors.
Detalhes
OpenLibrary
OL13538117W
Fonte
OpenLibrary
O Que a Galera Achou
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