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Advertising, promotion, and other aspects of integrated marketing communications
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This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection.
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This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection.
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"This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection."
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