The Multinational Firm (Images of Business Strategy)

the long version

"This book addresses the debate over the nature of multinational enterprises (MNEs) and analyzes common conceptions and misconceptions about their role. Rather than comprehensively covering the wide and complex topic of the multinational it presents a range of different perspectives by leading academics around the general themes of the evolution, current form and organization and impact or effects of multinationals. A central aim is to generate informed debate and discussion by presenting both alternative and contradictory views. Different perspectives on what makes multinational firms 'tick' also provide practical insights for practitioners, policy-makers and the general public. Case study examples in each chapter provide real-world illustrations whilst the combination of disparate theoretical approaches and alternative methodologies also add value in a teaching context."--BOOK JACKET.