Agricultural economics and management

the long version

Utilizing a practical, applied approach to economic analysis, Agricultural Economics and Management is divided into three parts in a systematic presentation of concepts and tools, applications, and the new management environment. The text draws heavily from basic microeconomics theory and emphasizes the changing business, political, and social environments, including those international in nature. From discussion of the consumer decision-making process to that of the managerial decision-making environment, numerous real-world examples are used from both producer and consumer experiences to address such issues as supply-and-demand, competition, market power, time, risk and uncertainty, government agricultural policy, and external resources for assistance in extending the manager's capability.