Innovation

the long version

This book brings together in one place, for quick reference and instant access, the best practices of today's industry leaders and business's most visionary thinkers. Full of conceptual insight, how-to tools and techniques, real examples, and proven strategies for creating, managing, and sustaining processes that result in long-lasting new product successes, this book is the definitive source on innovative thinking in business today. You'll also discover why it's impossible to approach innovation from a business school mentality; why investigations of any cost or size will fail if tied too tightly to current marketplace needs; why managers must learn to operate more intuitively; why cross-functional teams are more productive than any other organizational configuration; and how fostering a competitive internal environment results in a healthy, creative tension and hungry, entrepreneurial employees.--[book jacket].