Terms of Engagement

the long version

"Richard Axelrod in Terms of Engagement, presents the engagement paradigm - that provides leaders with a practical, principle-based strategy for creating successful change outcomes.". "Axelrod reveals why the old pragmatic approaches to change no longer work. He explains that the increasing availability of information, a highly educated workforce, and rising democracy makes the notion of "the few deciding for the many" not only unacceptable, but nonviable for today's organization. He presents four essential new principles that lead to an engaged, committed organization: widening the circle of involvement, connecting people to each other and ideas, creating communities for action, and practicing democratic principles.". "Drawing on examples from Hewlett-Packard, British Airways. Timberland, the City of Berkeley, Inova Healthcare, First Union Bank, and others. Axelrod shows how the engagement paradigm enables leaders to create energy and commitment instead of apathy and resistance. He reveals how this system-wide commitment fosters the energetic, flexible, responsive organizations necessary to thrive in the 21st century."--BOOK JACKET.