Architect's Essentials of Marketing (The Architect's Essentials of Professional Practice)

the long version

"For design firms that want to take control of their marketing plans and increase business, Architect's Essentials of Marketing is the single-source guide with all the answers. Through step-by-step instructions, it illuminates all aspects of creating a winning marketing strategy and covers how to leverage a variety of marketing tools and resources. Real-world guidance from a marketing professional addresses how to manage the business development cycle to acquire clients and build your business." "Packed with field-tested tips and techniques that can be implemented right away, Architect's Essentials of Marketing is a go-to guide for architects, landscape architects, urban designers, and interior designers."--BOOK JACKET.