Damage control : why everything you know about crisis management is wrong

the long version

"If you're facing a lawsuit, a sex scandal, a defective product, or allegations of insider trading, most traditional PR experts will tell you to stay positive, show some remorse, and everything will be just fine. But that approach reflects a naive understanding of conflict, and it won't help you much during a real crisis." "No one knows this better than Eric Dezenhall and John Weber, who have helped countless companies, politicians, and celebrities get out of various kinds of trouble. They're based in Washington, D.C., the conflict capital of the world, and clients hire them when the stakes are high, the risks are severe, and their enemies can smell blood in the water." "In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes - and debacles - of modern business, politics, and entertainment."--BOOK JACKET.