A sportsman's life

the long version

"When Leigh Perkins bought the Orvis Company in 1965, the fly-fishing and bird-hunting outfitter was a sleepy business with annual sales that had leveled off at $500,000. But Orvis was a treasured brand that had pioneered the mail-order business more than one hundred years before, and Perkins believed he could make it grow."--BOOK JACKET. "Over the next thirty years Perkins built Orvis's annual sales to $100 million by revolutionizing the catalog retail industry and reshaping the company's tradition-bound culture. He achieved this by blending his love of nature with his business acumen and bringing the common-sense approach he learned in the streams and on his hunts to his board-room decision making."--BOOK JACKET. "A Sportsman's Life is the story of a man, his company, his love of the outdoors, and his infectious enthusiasm for the good life."--BOOK JACKET.