The Architecture of Persuasion

About this book

From the ancient Egyptians writing on papyrus to Internet advertisers today, writing powerful sales letters has been a critical skill in developing successful businesses.In The Architecture of Persuasion, Michael Masterson helps you master this skill. And by using the extended metaphor of an Indiana Jones-type archeology professor on a quest for romance, he makes it fun.You follow the professor as he catches the eye of the object of his affections... figures out what to say and do to get her to