Sport business

[Cont. from TofC] Quality management & sport: Use of information technology; Analysis of golf management programs; Beyond winning -- Human resource management in sport: Double-edge sword; Marketplace value & gender reprensentation; Returning to the "real world"; Unity of force & diversity of caring -- Awareness expansion: Business of sportscasting; How big is the West German sports market?; Bridging the gap between research & practice. This volume targets three audiences: sport administration students at both the undergraduate and graudate levels, sport administration faculty, and the vast array of professionals engaged in the day-to-day business operations of sport.... Thirty-nine authors from North America and Europe ... have produced twenty-nine essays.... Their individual and collective contributions have been grouped into eight sections, each representing a particular segment of the sports business enterprise. -Pref.