Critical issues in fund raising

the long version

In Critical Issues in Fund Raising, highly respected practitioners and researchers address these issues and premises head-on. These contributors bring their vision, insight, study findings, and hard-won wisdom to bear in answering pivotal questions about the profession's future and revisiting some of its ongoing dilemmas. They examine hard data and reach well-founded, often surprising conclusions on controversial topics such as formula versus nonformula fund raising, fund-raising cost ratios as a measure of efficacy, and the perceived scarcity of minority donors. They explore myriad topics of both immediate and long-term concern to the profession. Based on a think tank sponsored by the NSFRE in collaboration with the Counsel for the Advancement and Support of Education, the Association for Research on Nonprofit Organizations and Voluntary Action, and the Indiana University Center on Philanthropy, Critical Issues in Fund Raising offers up-to-date research on important issues, numerous ideas for improving and expanding fund-raising operations, and a generous portion of food for thought. It is must reading for fund-raising professions, nonprofit executives, nonprofit board members and trustees, and fund-raising consultants.